The Pink Baskin-Robbins Spoon: A Confidante Of Tired Workers In Client's First Ads By Deutsch

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A pink plastic spoon as a pitchman and a new tagline make their debut in Deutsch LA’s first work for Baskin-Robbins. The campaign, which breaks today, repositions the client as a place for a snack anytime, not just special occasions.
The pitchman/spoon is no ordinary utensil. It speaks to working people about taking a break from their stressful routines to enjoy a few moments with a $1.99 Baskin-Robbins sundae.
In one of four spots, a tired executive is seen in a subway car.

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