Pilot Program Puts TVs in Boston Cabs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Bostonians who step into taxi cabs fitted with TV sets now have the option of watching more than the meter.

A pilot program that will equip a portion of the 1,825 cabs in greater Boston is growing, with New York-based TVinMotion among several vendors fitting taxis with LCD screens and DVD players, said Mark Cohen, director of public licensing for the Boston Police Department. A similar venture in New York failed when the Taxi and Limousine Commission opted to discontinue its market test, based on what it said was rider dissatisfaction.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in