Pillsbury "Heels"

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“There’s no place like home,” Dorothy chants in the Wizard of Oz as she closes her eyes, clicks her heels together and hopes to find herself back in Kansas. It’s a sign of how people’s expectations have inflated over the years that the characters in this Pillsbury spot (via Saatchi & Saatchi, New York) click their heels in hopes not merely of getting home but of finding some fresh-baked croissants when they get there. A press release from the client explains that people are now eating at home more often, due to the economy, but don’t want to feel this means they’re sacrificing quality of life.

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