Pillsbury Enters Meal Starter Category

MINNEAPOLIS – Grand Met’s Pillsbury Co. is testing Green Giant Creat-A-Stir in three markets, the company’s first venture in the meal starter category. The frozen stir-fry kits come in four varieties and include vegetables and sauces for stir-fry. Consumers have to add the meat. Leo Burnett Co. handles the product, which is being tested in Dallas, Boston, and Des Moines.
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