Pillsbury Enters Meal Starter Category

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





MINNEAPOLIS – Grand Met’s Pillsbury Co. is testing Green Giant Creat-A-Stir in three markets, the company’s first venture in the meal starter category. The frozen stir-fry kits come in four varieties and include vegetables and sauces for stir-fry. Consumers have to add the meat. Leo Burnett Co. handles the product, which is being tested in Dallas, Boston, and Des Moines.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in