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Internet-tool provider Rational Software has hired consulting firm Pile and Co. to lead a search for an agency to handle its creative account.
A Pile and Co. representative confirmed handling the review, but declined further comment, referring all questions to the client. Officials there did not return calls.
Overall ad spending by Rational, which offers a variety of Net tools, in-cluding software used by programmers to ensure that applications work as planned, was estimated by sources to be in the $15-20 million range.
The incumbent, B2B specialty shop Allen & Gerritsen in Watertown, Mass.,
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