Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mamas, don’t let your babies grow up to be shortstops. A Harris Poll finds pro football increasing its lead
over baseball as Americans’ favorite sport, while college football and auto racing close in on the “national pastime.” In 1985, football led baseball by a single percentage point when people who follow multiple sports were asked to cite their favorite. Now, the gap is 19 percentage points (see chart below). The only good news for baseball is that it fares relatively well among people age 18-27, with 21 percent calling it their favorite.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in