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Campbell-Ewald Ad-vertising’s first full campaign for Pier 1 Imports focuses on theshopping experience with a “Getin touch with yoursenses” tagline.
The work for the Fort Worth, Texas-based retail chain breaks today. Television spots will not feature the company’s new spokesperson, actress Kirstie Alley, who is respecting the actors’ strike.
Alley does appear in print ads, including a four-page magazine insert which will appear in October issues of a variety of titles. The colorful ad shows women enjoying the wide range of products offered by Pier 1.
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