Pier 1›s Bigger Budget Benefits Campbell-Ewald

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DETROIT„Executives at Campbell-Ewald Advertising got an early Christmas gift when officials from Pier 1 Imports arrived at their office the week before the holiday wearing Santa hats to present the agency with the retailer›s account.
The account is worth $60 million. The Warren, Mich., agency bested several other finalists in a review, including Doner, Southfield, Mich.; BBDO, Chicago; and Saatchi & Saatchi, New York. Consultant Jones-Lundin Associates, Chicago, handled the review.
Based on past spending patterns, the Fort Worth, Texas, retailer›s account was originally thought to be worth $45 million.




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