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NEW YORK Pier 1 will launch a national campaign next week that stars products over celebrity endorsers.
The effort, the first for the company via Interpublic Group’s Deutsch in New York, will include TV, radio and print, which all feature a new tagline: “Life more interesting.”
The spots, which include two 30-second and two 15-second commercials, will air during 11 of the top 15 prime-time network shows and on 10 of the top 15 cable networks, per the company.
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