Picking up the Pace

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Remember being forced to run laps, do sit-ups, or —worst of all—square dance during P.E. class?

McKee Wallwork Henderson has been retained by a client who plans to make that experience easier for some kids … and harder for others.

The Albuquerque, N.M., agency has been hired by Polar Electro of Long Island, N.Y., to expand the marketingof the company’s heart rate monitors to schools.

Gym teachers often determine an exercise and then allow the pace to be set by the most athletically inclined students, said agency spokesperson Stacia Brigham.





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