A Look Inside the Media Plan of the Year Celebration

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek editorial director James Cooper handed out awards to all 18 honorees, some of whom had flown in from San Francisco, Atlanta, Boston and Boulder, Colo.

Congratulations to all the winners!

1

MPOY Judge Baba Shetty

Crispin Porter + Bogusky’s Kristen Fox and Stacy Feehery flank DigitasLBi’s chief media and strategy officer Baba Shetty, who helped judge the competition. Crispin won the Best Use of Social Media Spending $1 Million-$5 Million for client Jell-O. 

2

OMD USA’s Chris Pyne

OMD East president and OMD USA’s chief strategy officer Chris Pyne, also an MPOY judge, elaborates on the elements of a winning plan. 

3

The Essence Team

The Essence team handled the online part of YouTube’s Best Campaign Spending $10 Million-$25 Million. 

4

DigitasLBi’s Paul Dalton

DigitasLBi’s Paul Dalton (left) shows off his MPOY hardware—won for Best Campaign Spending More Than $25 Million for client Motorola—to Adweek editorial director James Cooper, who handed out the awards. 

5

Team MediaCom

Team MediaCom celebrates its win for Best Use of Alternative Media ($1 Million-$10 Million) for client Pennzoil. 

6

Barkley’s Win

Massive Media’s Rob Rukstalis (left) celebrates Barkley’s Best Use of Alternative Media (Less Than $1 Million) for client Spirit Airlines with the Kansas City agency’s Cassie Gray and John Hornaday.

7

Carmichael Lynch

Carmichael Lynch’s Marcus Fischer and Ellie Taylor flew in from Minneapolis to accept their award for Best Campaign Spending $1 Million-$10 Million for client Subaru. 

8

Mindshare

Mindshare and client Land Rover took home Best Use of Native Advertising ($1 Million-$5 Million).