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Looking to build its photo-processing presence, imaging company Agfa launched a new campaign this month that claims its minilab offerings are “everything you need to succeed.”
The print and direct mail work, by Goodspeed & Associates in New York, seeks to convince grocery and supermarket executives that they’d benefit from having the onsite photo-processing centers in their stores.
One warm-red-hued print ad portrays the “Agfa Minilab Kit” as an easy-to-use toolbox, with the copy, “Every requirement an onsite photo lab needs to succeed can be supplied in one single package from one single source, Agfa.”
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