Phoenix Makes Money Matches in Print

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NEW YORK Cossette Post next week will launch a national print campaign aimed at both financial services advisers and their wealthy clientele for The Phoenix Companies.

The New York shop’s “Add value to wealth” campaign breaks Monday and presents challenging scenarios faced by advisers and their wealthiest investors. Seven print ads position the Hartford, Conn.-based company as the financial authority. A series of compelling portraits aims to forge an emotional connection between the adviser and the client.

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