Phillips-Ramsey Scores Account Of Growing Sportswear Maker

Phillips-Ramsey has been awarded ad duties for Ashworth Golf Apparel. Billings are estimated at $1 million but are expected to increase due to company expansion, sources said.
The Carlsbad, Calif.-based golf clothing manufacturer recently selected the San Diego shop after a review of California agencies that included Rubin Postaer and Associates in Santa Monica, Scott Mires Design in San Diego and Steve Tolleson Design in San Francisco, according to John Bracken, director of corporate development for Ashworth. Previous advertising by the client had been handled in-house.
Ashworth intends to expand its clothing line beyond its core audience of professional golfers, explained Phillips-Ramsey senior vice president and general manager Gary Meads. “[Ashworth is] entering the general market and trying to compete with [brands such as] Tommy Hilfiger and Polo,” Meads said.
Started in 1987 as Charter Golf, the company changed its name to Ashworth Golf Apparel in 1993. Sales for the golf apparel manufacturer totaled more than $75 million in 1996.
The company manufactures golf- related sportswear and accessories for worldwide distribution. A line of sport shoes was introduced in 1995.
In addition to its latest win, Phillips-Ramsey’s client roster includes General Dynamics Corp., the San Diego Zoo and Wild Animal Park, the Del Mar Thoroughbred Club, Omni Hotels, Bumble Bee Seafoods, WD-40 Co., Ethel M Chocolates and Presley Homes.