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NEW YORK Had Pete Rose stuck to this kind of gamboling, he would be in the Hall of Fame by now.
Tierney Communications chief creative officer Kelly Simmons coaxed the Philadelphia Phillies into revealing their softer sides in a campaign that shows them smelling daisies, tossing grass at each other and romping through a green field. Simmons said the players drew the baseline at skipping, however.
“People enjoy seeing men behave in untraditionally male ways,” said Simmons, who worked with independent video producer Sue Redmond and Phillies director of advertising Jo-anne Levy-Lamoreaux.
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