Philips Looks Nationwide for New Agency



NEW YORK – Geographical location won’t be an issue in the agency search for Philips Consumer Electronics’ estimated $25-million account, which is leaving Backer Spielvogel Bates after seven years.
‘We are looking for the agency that can provide the best creative and the most competitive media buying services,’ said a spokesperson at Philips, which has retained the Advertising Agency Register.
Philips and BSB last week said they ‘mutually agreed’ to part ways and cited ‘operational differences.’ Executives declined to elaborate but sources said compensation had become an issue.
While sales of Magnavox color TVs rose greatly during BSB’s tenure, the Philips spokesperson said, ‘We are now looking to go to the next level, not only as it applies to the TV business.’
BSB already is looking for new opportunities in the consumer electronics field. ‘This will be one of our top priorities, and we will not rest until this goal is achieved,’ according to an internal staff memo from top agency executives.
Most recently, it’s believed that BSB was locked out of the $50-million Radio Shack review due to the conflict with Philips.
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