Philip Morris Launches Basic Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





CHICAGO – After spending next to nothing on its Basic Cigarette, Philip Morris is launching a $10-million campaign behind its second-best selling cigarette beginning next month through Leo Burnett Co. The ads, which will run in a healthy dose of general interest magazines, play off the word basic, such as ‘The Basic Idea,’ while promoting low price.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in