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NEW YORK Marathon TV showman Regis Philbin is going from the pages of the Guinness Book of World Records to the pages of consumer magazines next year, when he becomes the face of Osteo Bi-Flex’s $6.5 million ad campaign, the company said.
“He has such a broad appeal, old and young love Regis,” said Jim Flaherty, senior vice president of marketing and advertising at NBTY Inc. in Bohemia, N.Y., the company that owns the brand. “You couldn’t find anyone more alive.”
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