Philadelphia

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Philadelphia may be a commute away from New York City, but make no mistake, Philly is no N.Y.C. suburb. It’s big and diverse with a small-market feel characterized by an enormous sense of community pride.

The Philadelphia radio market is still adjusting to the industry’s first electronic ratings via Arbitron’s portable people meter, which became the currency a year ago. Radio cost per points, down 15 to 20 percent compared to the diary service, have begun to move up versus a year ago.

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