Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream with a Q" (or simply "Qream") alcoholic beverage to the terms of their contract.
According to papers obtained by Allhiphop.com, the lawsuit alleges that in July 2012, Diageo abruptly told Williams that it would discontinue Qream distribution after two years of marketing the brand. The lawsuit reads, per Allhiphop.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in