The Phantom Menace

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Rolling Stone is not worried about Social Security. Since the median age of its readership—even with me on its subscriber rolls—is 29, this has more significance than if, say, Harper’s, Reader’s Digest or The Homiletic and Pastoral Review had given the retirement system an OK. Rolling Stone’s constituency is definitely on the donor side of the Social Security system or the pre-donor side, given the vast attention its ad-sales group pays to its age 12+ audience.

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