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The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the market is a big open question.
The venture is counting on much of its future growth from taking brands like Pringles and Sunny Delight to new markets while unveiling innovative juice drinks. But P&G has been plagued by what some call a “big idea” drought.
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