PGC Foils Spies for Taco Bueno

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Inept corporate spies return in a new Taco Bueno television spot from PGC Advertising that breaks Feb. 10.

In “Cheese Glow,” an employee of a fast-food rival tells his boss he has discovered Taco Bueno uses real cheese in its queso. “We obviously can’t compete on taste,” the worker says, but notes an advantage to their own queso: “Ours glows in the dark.”

After he turns off the lights of his spy hideout, his cheese mustache shines bright yellow, prompting his boss to say in horror, “Oh sweet mother.”



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