Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – Foote, Cone & Belding here sank a long putt to win the $4 million launch assignment for PGA Tours International Federation’s new World Golf Championships.
FCB was competing for the account in a tough foursome of finalists, including GSD&M, Austin, Texas, agency of record for the PGA Tour; D’Arcy Masius Benton & Bowles, Troy, Mich., which handles Senior PGA Tour sponsor Cadillac; and Grey Advertising, New York.
Edward Moorhouse, executive vice president of the Ponte Vedra Beach, Fla.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in