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Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies.
Incumbent BBDO and challenger Wieden + Kennedy have only been on P&G’s creative roster since 2005. That year, the packaged goods giant hired Wieden to work on Eukanuba and Ivory and acquired Gillette for $57 billion. The acquisition placed BBDO on P&G’s roster.
In contrast, Grey and Saatchi & Saatchi—the other two contenders identified by sources—have worked for P&G since 1956 and 1921, respectively.
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