Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case in 2013, Grey is the beneficiary.
Collectively, the brands spend nearly $50 million in media last year, according to Kantar Media.
The shift makes sense for two reasons. For one, Gillette, Venus, Braun and Art of Shaving are all grooming brands and make sense to be aligned under the same agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in