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NEW YORK–Havas’ Arnold McGrath is leaving the roster of Procter & Gamble, and Publicis Groupe will retain most of the client’s business that it currently has, despite the dissolution of its D’Arcy Masius Benton & Bowles network.
The Cincinnati client is realigning its brands by agency more consistently along category lines, with health-care brands split between Saatchi & Saatchi and Publicis Worldwide, with the former getting oral care brands such as Crest, and the latter getting brands such as Pepto-Bismol, ThermaCare and Metamucil.
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