P&G Selects Shops For In-Store, DTC

Procter & Gamble said it has named three shops to handle in-store and direct-to-consumer marketing projects. The move followed a review that initially included dozens of specialist agencies, including some roster shops, sources said. Publicis’ Frankel in Chicago will do in-store work for P&G’s respiratory brands; Publicis’ Saatchi & Saatchi X in Fayetteville, Ark., will handle similar chores for Prilosec. Omnicom’s Integer Group in Golden, Colo., picks up duties for P&G’s hair-color products. P&G did not disclose budgets.