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Doing more with less is certainly a familiar concept for consumers these days. It is also a theme Procter & Gamble co-opted for the launch of its new Cascade Complete All-in-1 ActionPacs as well as its existing Dawn Ultra line.
The ActionPacs, which reach full distribution next month, are part of P&G’s overall strategy of playing up the value proposition of its products. The tablets are touted as helping consumers save time and money by eliminating the need for prewashing.
P&G
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