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NEW YORK Procter & Gamble said it has cut its interactive agency roster to seven shops, following a company-wide review.
The seven roster shops are Omnicom Group’s Critical Mass, WPP Group’s Bridge Worldwide, independents imc2 and Resource Interactive, Havas’ Euro RSCG, and aQuantive’s Avenue A/Razorfish and Digitas. Cut from the roster were WPP’s Grey Interactive and independent WhittmanHart.
The loss of P&G is a blow to Grey Interactive, which counted the consumer goods company among its top three accounts.
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