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NEW YORK — Procter & Gamble is shifting part of its newly acquired Clairol business to Ericsson-Fina, a division of Grey Global Group, sources said.
Total estimated billings on the hair-color products line, which includes Ultress, Natural Instincts, Nice ‘n’ Easy and Hydrience, are $75 million in the U.S. Ericsson-Fina’s portion of that business is estimated at $50 million, however sources said the account is a global one. It was previously handled by Foote, Cone & Belding here, owned by Interpublic Group.
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