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Procter & Gamble has enlisted Deutsch for creative and media planning on its new interactive cosmetics business, Reflect.com. Separately, in recent weeks the company has contacted other nonroster shops, including Goodby, Silverstein & Partners and Fallon McElligott, to discuss additional creative assignments.
The moves appear to signal a new willingness on P&G’s part to work with agencies that are smaller and more creatively oriented than the multinational packaged goods specialists now in its stable.
Reflect.com,
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