Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The link between dandruff and hair loss may not be completely proven, or even very well-known, but that hasn’t stopped Procter & Gamble from adding a Head & Shoulders line targeted at men with thinning hair.
P&G this month began shipping Head & Shoulders Hair Endurance for Men, a line that’s pitched as reducing hair breakage by eliminating dandruff. The product is based on research from P&G that shows that more than 44 percent of U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in