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Procter & Gamble has tapped Northlich Stolley LaWarre’s brand development group as its lead agency for corporate new ventures.
In turn, the Cincinnati agency, which has $100 million in billings, has christened the 10-year-old unit BrandStorm and named 21-year NSL veteran Bruce Mackey as its director.
The change was announced by NSL president Mark Serrianne, who last month took on the chief executive title and principal ownership of the agency.
P&G’s move “was a recognition of our skills and a valued endorsement,” Mackey said.
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