P&G Consolidates Pampers Account

NEW YORK — Procter & Gamble has consolidated its global Pampers account at Saatchi & Saatchi, the company said. D’Arcy Masius Benton & Bowles had handled the brand, with estimated U.S. billings of $30 million per CMR, in North America, some Latin American countries and Japan. Saatchi takes full control of the brand on July 1.

D’Arcy’s last work for Pampers in the U.S. was the well received “Animals” campaign, which showed animals in the wild caring for their young as Rod Stewart sang “Forever Young.”