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NEW YORK–In the wake of recent figures in which its overall diaper business fell 3.1 percent compared to the previous year, Procter & Gamble Friday said it will launch a new marketing campaign Sept. 1 for its Luvs diaper brand.
The effort will include new print and TV ads, direct mail and coupons. The Cincinnati-based company also will produce a new package for the product and add such features as “improved anti-leakage performance and a softer cloth cover.”
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