Petsmart Breaks a National TV Effort

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Petsmart is more than a pet supply store. It’s a one-stop shop that also offers pet adoption, grooming and veterinary services, according to a national TV campaign from Publicis’ Seattle office.
The agency created five spots that began airing this month. It is the Phoenix-based company’s first nationwide TV campaign.
The ads show how Petsmart can help families express their love for their pets. The spots open with people describing a personal situation about a loved one, and it soon becomes clear they’re talking about their pet.

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