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NEW YORK What constitutes “the good life” for your pets?
According to new spots from TBWA\Chiat\Day in Playa del Rey, Calif., introducing a dog and cat food called Goodlife, chasing bubbles and jumping into pools as Frank Sinatra croons will do just fine.
Mars Pet Care, which also markets Pedigree, Sheeba and Whiskas, introduced the premium Goodlife brand at the beginning of the year, and commercials promoting the product will remain on air through November. Print and interactive work are also in the mix.
“What
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