Peterbilt Powers Into CL

CHICAGO Having worked for both Mack and Volvo Trucks in the past, Carmichael Lynch has added another truck manufacturer, Peterbilt, to its roster, the agency said. There was no formal review.

“Peterbilt is the aspirational brand among truckers with a tremendous heritage of producing world-class vehicles,” said Roman Paluta, the Minneapolis agency’s chief marketing officer. “The mantra, ‘Someday, I’ll own a Peterbilt’ is well understood by those who make their living behind the wheel.”

Peterbilt manufactures eight models of Class 8 trucks as well as a unit for Class 6 and 7 work. All Peterbilt trucks are custom built for long haul, bulk and regional haul, heavy haul, owner and operator, construction, refuse, government and utility, emergency, logging, oil field and agricultural applications.

Spending on the account is undisclosed. The incumbent was Marc USA in Pittsburgh. CL’s first work is expected later this year, according to an agency representative.