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At BBDO, Peter Sherman was known as being an account guy who worked well with strong creative personalities like Eric Silver and Gerry Graf. That acumen will come in handy in his new role as the CEO of JWT New York, which has been reworking its creative ranks in an effort to rebuild the agency’s profile after the departure of North American CCO Ty Montague in 2010.
Sherman, the Milan-based managing director of BBDO Europe, joins the WPP agency in mid-August.
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