Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Am I eager to go to a Peter Piper Pizza after seeing the chain’s new spots? No. But that’s part of the success of this campaign (via Moses Anshell of Phoenix). They wouldn’t want me there anyway. Peter Piper is not just a pizza place but a “pizza and entertainment restaurant” (as the chain’s Web site explains). New spots will lure the people who like that sort of thing while warding off those (like me) who don’t.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in