Peter Lynch Returns, Again, For Fidelity

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BOSTON–Peter Lynch has returned once more in an advertising effort for Fidelity Investments.

Lynch, the company’s vice-chairman and its principal pitchman during the late-1990s, is featured in a full-page ad running this week in The New York Times and other major newspapers. Headlined “What’s next? A perspective from Peter Lynch,” the execution seeks to quell investor jitters in the wake of the Sept. 11 terrorist attacks.

“My views haven’t changed from 2 weeks ago, 2 years ago or 20 years ago.



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