Peter Kim's Bright Sun Breaks First Qwest Communications Ads

Peter Kim’s Bright Sun Consulting has introduced the first ad campaign for Qwest Communications International’s high-speed, fiber optic telecommunications network.
The $5-10 million print campaign, which broke last week, uses black-and-white photographs to capture events that occur in the span of a second or less. Copy states that in the time it takes for a bullet to pass through an apple–“0.0043 seconds,”–“the entire works of William Shakespeare, translated into 200 languages” can be sent “from New York to Omaha, Neb.,