PET PROJECTS

It’s mid-July and the dog days are already upon us.

Boone/Oakley’s”Puppy Love” television commercial for the Charlotte, N.C., Humane Society has won an award at the Association of Independent Commercial Producers festival in New York.

The spot, created by the Charlotte agency’s John Boone and David Oakley, depicts a socially conscious mutt attempting to engage his mate, but only after putting on a condom—on hiswagging tail.

Tails are also wagging in Neathawk Dubuque’s print campaign for the CritterTown BathHouse. In this case, the client is a “self-service pet wash” in Richmond, Va.

Creative director and copywriter Kevin Grimsdale and senior art director Mo Davisof the Richmondshop embedded their messages about tubs, shampoos and other amenities in pun-filled ads designed to resemble dog tags:

“Washing pets at home can be fun until you see the huge water Spot in the middle of your very expensive bedroom wallpaper.”