Perspective: Point, Shoot . . . Publish

For decades, camera ads have focused on ease of use. Today, there are promises of stardom, too

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After WWII, as the golden age of consumerism dawned, so many men in suburbia turned their bathrooms into darkrooms that Time devoted a 1953 cover to “The Amateur Photographer”—a composite man with lenses for eyes, a camera-case body, and a roll of film as his neck. Half a century later, Americans are still capturing the moment, albeit in pixels. Consumers bought 25 million digital cameras in 2009, even as they shot 3.9 billion pics on smartphones.

Selling cameras has long been about selling the ease of use of cameras as both these ads prove.

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