Perspective: College Daze

When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

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According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as parents well know, is astronomical. In 2011, the price of one year at a private college neared $40,000.Since 1985, tuition costs have risen by 498 percent and continue to rise at double the rate of inflation. Saving up for an education is tougher than ever—and often requires a financial-services firm.

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