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It was, said Marty Donohue, the dream meeting with a client.
“Essentially, we walked into Ted Leonsis’ office,” recounted Donohue, a co-creative director at Hill, Holliday, Connors, Cosmopulos in Boston, “and he looked at us and said, ‘I want you to win every award that’s out there I want to be scared by what I see when you come back.’ “
At that first meeting with the new owner of the NHL’s Washington Capitals, Leonsis said players must be used in the ads and personalized, said Donohue.
Seven TV ads are now in rotation through the season in Washington, D.C.,
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