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Periscope’s first campaign for Play It Again Sports humorously positions the sports-store chain as a place where amateur athletes can find the sport that best suits them.
“[The retailer] al lows you to try different things and keep changing your gear,” said Charlie Callahan, a creative director at the Minneapolis shop. “We all have garages full of [sports] stuff. That’s why they have garage sales.”
Minneapolis-based Play It Again offers both new and used sporting goods. Periscope’s spots, which will be distributed to Play It Again’s 500-plus franchises, humorously combine two unrelated sports to depict how one person might be more interested in one than the other.
One ad shows the female half of a figure-skating pair completing her routine by body checking her teammate.
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