Pequots Tap Shops; Foxwoods Contest Continues Apace

The Mashantucket Pequot Tribe last week hired a pair of shops while continuing its review for a lead agency to handle creative duties on its Foxwoods Resort Casino in northeastern Connecticut.
Dolabany Communications Group in Newton, Mass., was tapped for radio and print ads supporting Foxwoods’ special promotions. The agency was awarded the “seven figure” assignment following an informal evaluation of agencies, said Marty Kramer, director of advertising for Foxwoods.
Separately, O’Neal & Prelle, Hartford, Conn., was selected to handle advertising for the tribe’s 130-room Norwich Inn & Spa in Norwich, Conn.
Finalists are expected by month’s end in the search for a lead agency on Foxwoods’ estimated $10 million account, Kramer said.
–David Gianatasi