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NEW YORK Bartle Bogle Hegarty has landed creative duties on PepsiCo’s SoBe brand, the client confirmed. Estimated billings are $20 million.
The assignment came after a review in which both BBH and StrawberryFrog made presentations, according to sources. Each shop pitched from its New York office.
StrawberryFrog, however, is said to have withdrawn before the client picked an agency. The shop, an independent, declined to comment.
BBH, which is 49 percent owned by Publicis Groupe, referred calls to the client, which declined to go into details about the review process.
SoBe
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